Social Media or Old-Fashioned Networking: Which is Right for Writers? Twitter Part 2

Just before I started writing this post I looked at my Twitter account. I had 1,621 followers, and was on 131 lists.

I began my adventure with social media by seeking the advice of a social media coach. One of the first assignments was to” follow” 50-100 new people every day.  There were many ways to accomplish this. The easiest and cheapest it seemed was to find someone on Twitter who had lots of followers. I could scroll down their list and click FOLLOW.  It was a fast way to accomplish what I had been instructed to do. Later I discovered it wasn’t an effective method.

Why do I say it’s effective? Some of the Twitter accounts turned out to be inactive. Some of the accounts were rarely used, others were OVERused. I had other issues with a stream of tweets that were scams, spams or garbage.

So, until I knew better, I would scan down a page and click FOLLOW, FOLLOW, FOLLOW wherever I saw a person’s face.  I was sure that in a month I’d accumulate a follow list equivalent to the population of Rhode Island. I got giddy watching my follow list grow. However, when I took the time to think about what I was doing I asked myself: “How is this was going to help me?” I realized I could click “FOLLOW” buttons until my fingers were sore, but it wasn’t going to help me achieve my goal. It wasn’t going to make people aware of my book Living in the Heartland: Three Extraordinary Women’s Stories. What I really needed was to have people follow me. That was the only best way to be sure they’d see the messages I tweeted.

Getting followers was a more complicated proposition. Not everyone automatically followed me. My mentor suggested I use Friend or Follow, a free program that identifies who among the people you are following is not following you back.  I considered dumping everyone who wasn’t following.  I realized this wasn’t a great plan. I wasn’t sure how long it had been since  I had starting following some of these people. Unless they had an auto follow program I needed to give people time to follow me. I certainly didn’t want to unfollow someone I had just started to follow. There were also people on the list I thought would be good people to follow even if they didn’t follow me.  I decided to poke these people to see if they simply needed a poke from me before they added me to their follow list.

Of course there are programs for purchase that are designed to increase followers. Some programs target specific demographics. These programs  search for Tweet peeps who are more likely to be interested in what you are  selling. As I was in a hurry to be successful I decided that such a program would be a terrific way to build my Twitter empire. I thought I had nothing to loose by taking advantage of  free trial offers. What I discovered was that some of the programs weren’t user friendly. At least not for this newbie. I didn’t understand the social techie language, and I didn’t need help managing multiple Twitter accounts.

I dumped each program long before the trial period expired. I gave up on Tweet Spinner in less than 24 hours. I emailed the company right away to tell them I was canceling long before their five-day free trial expired. Tweet Spinner still charged my Pay Pal account for a one-year subscription. The company has refused to refund my money! I’m out $14.95. Pay Pal says I have to get a refund from Tweet Spinner, but after my first email exchange with Tweet Spinner they have stopped responding. My suggestion is don’t try any free trial offers if they ask for payment information before the trial expires! Some companies aren’t user friendly!

Adding 50-100 people a day and watching the numbers grow might be the cheapest, least time consuming way to grow a list, especially as most of those tweeps are going to follow you back. It can be addictive watching the numbers grow. BEWARE! There’s a Twitter posse. They patrol for speeders. You can commit a violation by adding too many people TOO FAST. I’ve heard it said that there is also a rule about the ratio between follows and followers. A person can’t be following too many more people than are following them. Otherwise, you could be considered a stalker. I don’t know what these numbers are, because I quickly decided that I didn’t want to play the numbers game.  Adding people for the sake of increasing numbers is in direct conflict with the NUMBER 1 rule social media gurus place on their social media “do” lists. The NUMBER ONE rule is BE REAL.

A person can’t be real if they are only interested in numbers. The number that  is important to me is my tweet count. It’s 2,217!  Those aren’t auto-generated tweets. Some guy a while back called me a conversationalist!

Here’s how I operate. When I get a notice someone is following me, I check them out. I go to their Web site. If they aren’t a bot or aren’t simply selling something I send them a personal tweet. If they tweet back we may continue our conversation.

During my introductory phase in Twitterland I spent more than an hour or more in one session working on building and pruning my list – clicking follow buttons, weeding out non-followers or people with inactive accounts, or viewing mindless tweets. Now I may spend an hour each day, but I don’t do it all at once. Much of what I do now is have conversations. I enjoy most of my time on Twitter. I’ve got special tweeps I look forward to “seeing” every day. I’ve got a tweep who talks to me in French. “Bon jour Martien. Comment ca va?” My French is tres mal, but I still look forward to talking to him. Yesterday, someone I only recently met tweeted me with a possible lead about being on public television.

There are good people out there. But in order for me to find them I had to stop playing the numbers game. I had to think about the people.  Now, I don’t even look for followers, they find me.

So what’s with Twitter? Some say Twitter is IT. Others say Twitter is already OVER. What I say is: Don’t use or abuse Twitter, it’s the people who matter. My Twitter peeps may not be contributing in any direct way to book sales, at least not yet, but I enjoy my peeps.

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