Wouldn’t you think two lengthy posts about Twitter would be more than enough to evaluate a form of communication that limits discussions to 140 characters? Well it’s not. So here’s my third installment on the subject.
My first two posts were little more than an introduction to Twitter. There were many things I didn’t mention. For example, I didn’t discuss hash tags, RTs, or tinyurls. While Twitter isn’t difficult to use, there is a learning curve especially if you want to use it effectively. So you need to have the time and the desire to learn it.
Every day I realize there are more things I should learn about Twitter. SEO is one of those areas. SEO stands for Search Engine Optimization. Social media professionals use SEO to find words which have been demonstrated to be effective in grabbing the social media audience’s attention.
Twitterland is full of tweets from SM professionals who offer to teach others through free Webinars, etc. how to maximize their Twitter success. There also a shadowy subculture that operating in Twitterland. These Twitter shadows aren’t necessarily bad guys. They do, however, operate behind the scenes so most people aren’t aware of their efforts. These Twitter professionals know how to direct traffic and architecturally enhance the power of Twitter. I’ve had the pleasure of meeting one (a very nice guy with eight sisters. Now, he knows 😉 I’m talking about him). This guy gave me a peek into the shadows, and I hope he will continue to try and help me.
I am certain there are other things going on in Twitterland of which I am not aware.
The purpose of this series, however, was not to offer a thorough evaluation of Twitter. Instead, my goal was to answer the question: Which is more helpful to a writer: social media or old-fashioned networking?
Yesterday, @patrickcurl engaged me in a conversation on Twitter. I was interested enough to check his Web site. Here’s what I learned from patrickcurl.com.
According to Barracuda Networks, an Internet research company, Twitter may have an image problem. The company says that the majority of first-time or short-term users try Twitter out, don’t understand Twitter’s value, and decide not to use it.
I have personally heard people say they didn’t find Twitter useful. These people tend to be business owners who operate locally. They do better advertising by word of mouth than through Twitter. They don’t have the time or patience for reading scam, spam and other low-value tweets.
Patrick loves Twitter. He values it as a way to reach out to people in his niche. He works with social media consultants and experts. Patrick admits these people have a better grasp on how to use and develop Twitter’s power than the average Twitter user.
Here’s what I find revealing about Patrick’s discussion of Twitter. He cites a report from Hubspot that states 55.5 percent of Twitter users don’t follow anyone, and 54.9 percent have never tweeted.
Here are some more startling numbers Patrick provided on Twitter usage:
• 79.79% of users provided no homepage URL.
• 75.86% of users have not entered a bio.
• 68.68% have not specified their location.
• 55.50% are not following anyone.
• 54.88% have never tweeted.
• 52.71% have no followers.
What these numbers show are that as little as a quarter of Twitter’s members use the service on a regular basis.
So here’s my question: If more than half the people who try Twitter don’t hang around long, and those that do stay aren’t really involved, is marketing on Twitter really effective for a writer?
The answer depends on a number of things. Anyone who is lobbing tweets out in Twitter space and hoping to reel in lots of new readers isn’t realistic about their success rate. That strategy isn’t any more effective than putting a book up on Amazon and figuring it will automatically be read by millions. Knowing how to target potential followers and developing a relationship with people so they become followers can be a worthwhile pursuit if you aren’t going to find these people otherwise.
Twitter is a high maintenance beast. Content although limited to 140 characters must be provided regularly or followers lose interest. How much time do want to spend working Twitter?
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