I had to take a diversion from my discussion of Twitter so I could share this photograph. It was emailed to me by a friend. I imagine there is a good chance the picture has been Photoshopped, but whether it has or not I share it with no intention of making any negative commentary on the Chinese. Instead, I am commenting on what many writers and readers, I imagine too, have felt about book stores. In my case, as you will read in future posts, I’ve been frustrated in my attempts to get my indie published Living in the Heartland: Three Extraordinary Women’s Stories into book stores. When a writer can’t get her book into brick and mortar stores to share with readers across the country, and readers can’t find the books they want to read we ask ourselves” Am I in the ……?!”
Tag Archives: frustration
I’ve begun to wonder if there isn’t some type of unspoken yet accepted relationship between established publishers and the media that has made it difficult for self-published authors to get recognition in the press, on the radio and television. I can’t remember reading a review of a self-published book in a mainstream newspaper or magazine. So I decided to do a little research of my own.
First I contacted a syndicated National Public Radio show host. Her response wasn’t all bad news.
“I know how hard most authors work on their books so I know how easy it is to take everything personally but it is simply a matter of volume. I may get anywhere from three to five books a DAY, unsolicited. Some shows get easily 150 books a MONTH. There is no way all of these authors are going to get the attention they would like. I personally have done two self-published books, neither particularly well written (to be honest) but the news hooks were so strong I felt compelled. There are also documentaries to cover and other cultural works. Add to that the fact that most NPR hosts insist on reading the books themselves and you can see why we can only address a fraction of the material we receive.”
Then I queried Jane Friedman, editorial leader and brand manager for the Writer’s Digest writing community (including Writer’s Digest magazine, Writer’s Digest Books, Writer’s Market annuals, WritersMarket.com, WritersOnlineWorkshops). Her answer provided less hope for self-published authors.
“Yes, there is definitely a bias. Most self-published work is considered inferior in quality.”
Friedman referred me to a Science Fiction and Fantasy Writers of American article Print-On-Demand Self-Publishing Services last updated on Feb. 20, 2010. I WISH I had read this before I’d decided that two dozen rejections, some personal handwritten notes from agents and publishers, were too many and it was time I go the self-publishing route.
I’m not going to quote the entire SFFWA article here. It’s too depressing, but I’ll refer to it again in the future. The article touched on a number of issues I’ve mentioned in previous posts. The article says that Print-On-Demand (POD) services are not a good fit for writers looking to establish a career.
“ POD services’ policies on pricing, marketing, and distribution severely limit their books’ availability…, and are likely to result in tiny sales and readership, even for authors who diligently self-promote…It’s unlikely that a book published by a POD service will be considered a professional publishing credit, or that, as many authors hope, it will provide a springboard to commercial publication (according to a 2004 article in the New York Times, out of the 10,000 or so titles published to that time by POD service Xlibris, only 20 had been picked up by commercial publishers).”
One of the few cases where the article suggests a POD service may be a good option is for writers of a niche nonfiction project. “These can be a tough sell for commercial or academic publishers, but they can do well for the motivated self-publisher who has a way of reaching his or her audience, and is able to devote time and money to marketing and promotion. Writers who can exploit ‘back of the room’ situations may also do well with a POD service–someone who lectures or conducts workshops, for instance, and can sell books at these occasions, or a restauranteur who wants to make a cookbook available to his or her customers.”
The article points out that there are people on the Internet who are eager to dispute the negatives of POD. “They’ll tell you that self-publishing is the way of the future. They’ll claim that the stigma traditionally associated with paying to publish has all but disappeared, and that it’s becoming ever more common for self-published books to be acquired by bigger publishing houses. They’ll often be able to point you to a news story about a writer who parlayed self-publishing into a lucrative commercial contract.
“But like the hype from self-publishing “evangelists,” articles about self-publishing success are often biased, inaccurate, or overstated…And there’s nothing new about big publishers picking up self-published books that sell robustly–just Google What Color Is Your Parachute? or The Christmas Box. As for the self-publishing stigma–unfair though it may be in many cases, it is alive and well.”
Click video preview to see the YouTube video of my book Living in the Heartland: Three Extraordinary Women’s Stories.
Read more at Amazon.com.
My other blog is Living in the Heartland.
I’m caught in a squeeze play and it isn’t even opening day! That’s how I feel because the cost of my book has gone up 27 percent while the royalty payment has plummeted 30 percent. This financial debacle has taken place since December.
What’s the reason? Ah, that’s a great question. There’s no straightforward answer. It’s evolved as I’ve exchanged emails and phone calls with the publishing company. I rarely converse with the same person twice. My account manager, who was supposed to be my go-to gal, seems to be AWOL much of the time. When she does respond her answers don’t specifically address my question. She merely replies with something easily found under the company’s FAQs. Frustrating? Hell YES.
Bottom line, the company I signed with in October to publish my book, announced soon thereafter that it was morphing into another company to better serve ME. My costs were supposed to go down, my royalties up. When the one company became the other, the transition didn’t move seamlessly. The responsibility fell to me to reauthorize the distribution of my book. This is why it has taken so long for distributors to show my book title among their listings. Many things were unstated prior to the transition or even now. My account manager who was supposed to work FOR me is anything but proactive. I’d say she’s inactive. More characteristically: UNRESPONSIVE.
As to the financial squeeze play let’s look at the numbers. My book sells on Amazon.com for $15.99. The printing of the book NOW (it was less in quotes back in December) costs $4.71. The publishing company takes $5.68 and gives me a royalty payment of $5.60. (BTW it takes them an extra month to pay this to me. I don’t get a royalty payment until March for books sold in January) I’m not upset about the 50/50 split since the publisher is in charge of shipping and handling. Just for the record it’s going to take a lot of book sales before I break even. I’m talking more than a 1000 books. That’s means recouping prepublication and promotion costs, not time and expense for researching and writing.
Here’s the shocker: If the book is sold through a bookstore or any organization that buys through the “ independent distribution channel” my royalty is only $1.68!!! I’ve been tearing my hair out to get my book listed on this channel without realizing that while there is potential for additional sales, there is a veritable cliff from which returns plummet.
Here’s the math. The book buyer gets a 40 percent discount. Their cost is $9.59. The printing cost remains constant at $4.71. The value left in the book is $4.88. The publisher takes $3.20 leaving me with $1.68. There’s been no explanation why the split is 50-50 when the book is sold on Amazon and only 65/35 when sold through other channels.
Obviously my earlier posts that tell people to write because they love to write and not because they expect to make money are on target. I am aware that mine is but one experience. I’d like to find a self-published author who can relate a success story.
People tell me to be patient. After all, my book only made its debut on January 11. Let’s see what happens. There may be a success story down the road. I’m certainly working hard enough.
I’ve got a friend who’s just beginning her own indie published journey. I’m going to ask to relate her experiences in a future blog post.
Click video preview to see the YouTube video of my book.
Read more at Amazon.com.
My other blog is Living in the Heartland.