Tag Archives: on demand publishing

Time to Shop My Book? Advice from Three Who Know

With more than a half dozen great reviews of my book up on Amazon and a successful book signing last weekend, I wondered if I should take John Austen’s advice to shop my book. I have had increasing evidence that I have produced a quality product. People appear to connect with Living in the Heartland: Three Extraordinary Women’s Stories on a variety of levels. Maybe if I put together a press kit with book reviews and newspaper articles my book would be well received by a publisher. Having the assistance of a established publisher should make it easier to get Living in the Heartland: Three Extraordinary Women’s Stories into bookstores and gain greater attention by national media outlets.

I queried Jane Friedman at Writer’s Digest. I was interested to hear her opinion? Can you guess her answer?

She recommended I keep focused on my indie route. Friedman’s counseled it wouldn’t be time to shop the book until I could claim a couple thousand copies sold.

Question: When I sell a couple of thousand books should I consider a publisher? It seems too much like the story of the Little Red Head. Remember the story of the farmyard shebird who planted wheat, nurtured it, harvested and then baked it into bread before any other farm animal was willing to help. When the bread was baked they all volunteered to help the hen eat the bread.

Surrendering my book to a publisher after I’ve sold several thousand copies on my own doesn’t make sense. The primary reason is that many books are considered a success if they generate a couple of thousand sales. If that’s the expected limit why would I want to share any of the profit with people who haven’t done any of the work?

Kathleen Okeefe Kanavos, author of  Surviving Cancerland: The Psychic Aspects of Healing, pointed out: “Big publishing houses are not in the business to publish books. They are in the business to make money. Until the day that you become an author of Dan Brown’s caliber, you will be required to show the steps of how you plan to market and sell your book beyond what the publishing houses can or will do.”

Okeefe Kavanos says authors need a business plan in order to interest an agent or land a publishing contract. One of the first steps in developing the plan is to identify the audience. Authors need to identify their target market and demonstrate that they are equipped to capture that audience. Those are the two most important components of a successful marketing platform.

Friedman responds to the obvious question: “Why don’t publishers market and promote the books on their list? According to Friedman the answer is that publishers don’t have enough money, time, or staff to target books to a variety of audiences. Publishers are good at putting books into physical and retail distribution. Once there the hope is readers will find the books.

In October I made the decision to pursue indie publishing. I believed in the power of the Internet, digital publishing, and the value of the message contained in my book. I hadn’t bargained on the amount of work and time it would take to make a success of Living in the Heartland: Three Extraordinary Women’s Stories. I admit I was naïve in this regard. In the first two months after the book appeared on Amazon.com I experienced a number of frustrations with little success. I have just finished the third month. As I said at the start of this post the book has received good reviews, some media coverage, and I can attest to forward movement.

Marketing is HARD work. There is a LOT more work ahead. However, I see only two options: digging in for the long haul or shelving the book.

Find out about my new book which is the reason I write this blog at Amazon.com.

Click video preview to see the YouTube video of my book Living in the Heartland: Three Extraordinary Women’s Stories.

My other blog is Living in the Heartland.

Click here for subscription to blog on Kindle Out of the Box Publishing Blog on Kindle

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Filed under agents, book, book signing, distribution, frustration, good read, guarantee, hopeful, indie writer, media, on demand publishing, on publishing, Pamela Ferris-Olson, publishing, self-publishing, social media, success

Publishers and Media: Do they conspire against self-published authors?

I’ve begun to wonder if there isn’t some type of unspoken yet accepted relationship between established publishers and the media that has made it difficult for self-published authors to get recognition in the press, on the radio and television. I can’t remember reading a review of a self-published book in a mainstream newspaper or magazine. So I decided to do a little research of my own.

First I contacted a syndicated National Public Radio show host. Her response wasn’t all bad news.

“I know how hard most authors work on their books so I know how easy it is to take everything personally but it is simply a matter of volume. I may get anywhere from three to five books a DAY, unsolicited. Some shows get easily 150 books a MONTH. There is no way all of these authors are going to get the attention they would like. I personally have done two self-published books, neither particularly well written (to be honest) but the news hooks were so strong I felt compelled. There are also documentaries to cover and other cultural works. Add to that the fact that most NPR hosts insist on reading the books themselves and you can see why we can only address a fraction of the material we receive.”

Then I queried Jane Friedman, editorial leader and brand manager for the Writer’s Digest writing community (including Writer’s Digest magazine, Writer’s Digest Books, Writer’s Market annuals, WritersMarket.com, WritersOnlineWorkshops). Her answer provided less hope for self-published authors.

“Yes, there is definitely a bias. Most self-published work is considered inferior in quality.”

Friedman referred me to a Science Fiction and Fantasy Writers of American article Print-On-Demand Self-Publishing Services last updated on Feb. 20, 2010. I WISH I had read this before I’d decided that two dozen rejections, some personal handwritten notes from agents and publishers, were too many and it was time I go the self-publishing route.

I’m not going to quote the entire SFFWA article here. It’s too depressing, but I’ll refer to it again in the future. The article touched on a number of issues I’ve mentioned in previous posts. The article says that Print-On-Demand (POD) services are not a good fit for writers looking to establish a career.

“ POD services’ policies on pricing, marketing, and distribution severely limit their books’ availability…, and are likely to result in tiny sales and readership, even for authors who diligently self-promote…It’s unlikely that a book published by a POD service will be considered a professional publishing credit, or that, as many authors hope, it will provide a springboard to commercial publication (according to a 2004 article in the New York Times, out of the 10,000 or so titles published to that time by POD service Xlibris, only 20 had been picked up by commercial publishers).”

One of the few cases where the article suggests a POD service may be a good option is for writers of a niche nonfiction project. “These can be a tough sell for commercial or academic publishers, but they can do well for the motivated self-publisher who has a way of reaching his or her audience, and is able to devote time and money to marketing and promotion. Writers who can exploit ‘back of the room’ situations may also do well with a POD service–someone who lectures or conducts workshops, for instance, and can sell books at these occasions, or a restauranteur who wants to make a cookbook available to his or her customers.”

The article points out that there are people on the Internet who are eager to dispute the negatives of POD. “They’ll tell you that self-publishing is the way of the future. They’ll claim that the stigma traditionally associated with paying to publish has all but disappeared, and that it’s becoming ever more common for self-published books to be acquired by bigger publishing houses. They’ll often be able to point you to a news story about a writer who parlayed self-publishing into a lucrative commercial contract.

“But like the hype from self-publishing “evangelists,” articles about self-publishing success are often biased, inaccurate, or overstated…And there’s nothing new about big publishers picking up self-published books that sell robustly–just Google What Color Is Your Parachute? or The Christmas Box. As for the self-publishing stigma–unfair though it may be in many cases, it is alive and well.”

Click here for subscription to blog on Kindle Out of the Box Publishing Blog on Kindle

Click video preview to see the YouTube video of my book Living in the Heartland: Three Extraordinary Women’s Stories.

Read more at Amazon.com.

My other blog is Living in the Heartland.

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Filed under agents, book, cost, distribution, editors, frustration, indie writer, media, on demand publishing, pay-to-publish, publishing, self-publishing, success, writing

What’s the Best Way to Sell Your Book? Are Giveaways Worth It?

A recent post at NovelHelp.com consisted of an interview with purported indie book publishing guru Todd Rutherford at Yorkshire Publishing. The March 5 post gave a list of 11 actions an indie writer needs to do to promote their book.

I’ve discussed some of these already, so I decided to address item #8 entitled, Is it important to give books away? The answer given: “It is the most important thing to do, as long as they are being given to influential people or wholesale book buyers.  Most major publishers give away 3000 to 5000 books when they release a new title.”

Let’s get the math out of the way first. To give away 3000-5000 books, you’d need the distribution network of a major publisher. In practical terms for an indie writer, you’ll have to give out books to anyone you are hoping will review the book – online, radio or print reviewers, bookstores where you’d like to do signings, people with connections.

The cost of a complimentary copy for me is: $4.71 (my cost for a book) + $0.50 (roughly the cost of postage for shipping from publisher. I buy in lots of 50) + postage to mail the book to person receiving the complimentary copy (about $5 as the USPS has a limited tier of rates. If the difference between slow boat to wherever and priority is $0.25 I chose to show the recipient I care and spend the extra quarter). This adds up to nearly $10.25 per book.

Free books are definitely part of the public relations campaign. I agree books should be distributed to influential people, people who are likely to result in multiple sales of your book. I don’t agree this is the most important thing you can do to sell a book. YOU are the MOST important equation in book sales. How much energy, heart, time, perseverance you put in IS what counts. Of course, this is providing you have a good product, you are a TERRIFIC salesperson, or have a GREAT incentive gift to accompany sales.

I have friends who are giving free books away on their Web sites and blogs. I’ve been encouraged to do the same. I haven’t yet. Why? A giveaway isn’t worth much unless there are enough people competing for the freebie. If you don’t already have an audience interested in your product, it’s unlikely you’re going to generate one simply by offering a free book, even an autographed book, if no one has heard of the book or the author.

Being a writer and one’s own public relations staff is tough. I don’t want to be a salesperson. When I wrote my book, I didn’t envision myself in a full-time sales position. I was foolish enough to think that when my book appeared on Amazon.com, the power of that bookselling titan would be sufficient for my book to fly off the digital bookshelf. It didn’t work that way. Building a SM platform, working the traditional public relations routes – newspapers, radio, TV, bookstores – takes a lot of time. There are repeat calls, looking for new ideas, and work, work, work. They all take time. Time I’d prefer to spend on writing my next book.

There’s no question that an indie writer has to spend money to sell a book. Where and how you spend it will, most likely, depend on trial and error. There is no single method that is guaranteed to be a success. Unless you have an endless supply of cash you’ll need to determine what avenues you need to pursue on your own and where you can get help. I chose to employ a SM coach.

I’ve written and distributed my own press releases, and have been following up on my own. I can tell you from years of working with a newspaper, follow through is VERY important. A press release whether by email or snail mail gets lost in the clutter of a blizzard of PR. That’s why follow threw is important.

To turn a phrase: You wrote your book now you’ve got to live with it. You’ve got to work it every way you can.

I’ve got a friend who’s just beginning her own indie published journey.  I’m going to ask to relate her experiences in a future blog post.

Click here for subscription to blog on Kindle Out of the Box Publishing Blog on Kindle

Click video preview to see the YouTube video of my book.

Read more at Amazon.com.

My other blog is Living in the Heartland.

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Filed under 32896516, book, cost, distribution, guarantee, indie writer, on demand publishing, pay-to-publish, publishing, social media, success

Going it alone…How loud can YOU scream?

I put nearly three years of hard work into researching and writing my book. Once I had completed the draft, and had several trusted people review the manuscript I sent queries off to agents and publishers. I received a dozen or two rejections from agents and publishers. These rejections ranged from tiny slips of paper with a curt brush off printed on them to handwritten notes of encouragement. The latter kept me going for a while longer. Then I decided I was tired of waiting. I don’t have the patience of Robert Pirsig (Zen and the Art of Motorcycle Maintenance: An Inquiry into Values) who, according to Wikipedia, received 121 rejections from publishers before his philosophical book made it into print. I reached a point where I decided I’d publish the book myself. After all how hard can that be especially in this digital age? More people are reportedly using Kindle. They say one-third of readers now use digital format. It is also reported publishers and book sellers are experiencing a downturn in sales; although people like Oprah and John Stewart appear to be doing their best to throw life preserves at the sinking publishing industry.

How hard can self-publishing be? Check it out. There are plenty of on-demand publishers on the Internet.

First, let me clarify a misnomer. On-demand companies in the business of “publishing” books are aren’t REALLY interested in whether your book sells or not, although logically they should be. These companies are, therefore, on-demand PRINTERS. They print your book. You are responsible for PROMOTING your book like any reputable publisher would do.

Here’s today’s example. Here’s the latest frustration that made me decide to go public with my self-publishing experience… I got a call from a bookstore in the state of Washington. John tells me he has a client who’d like to buy my book! Hallelujah. The word is getting out and someone wants to BUY MY book!!!

Q. Why is the bookstore calling me? Did they want to make my day? What do you think?

A. Because John has been unable to find my book through their distributors. They have NO way to buy it!

I say to John my book is  available through two nationwide distributors: Baker & Taylor and Ingram Book Company (this is a story for another day). John says he has checked both distributors, neither has a listing for my book! I ask John if I can call him right back. I want to see what I can do to help him. I won’t tell you how many phone calls I had to make to get a live person on the phone at the on-demand book “publisher.”  Jenny is not very helpful. I won’t bore you with the details. Let’s just say, she explains why there are new, previously unmentioned roadblocks. Jenny tells me that John has two options: wait for 6-8 weeks until it shows up in Ingram’s catalog or open an account with the on demand “publisher”.

Clearly, this is a lot of work for John the bookseller. He’d prefer his client not go to Amazon.com and buy the book online. Clearly, I want to make it as easy as possible for John the bookseller to sell my book. My head is about to explode as I wonder how many other booksellers across the country can’t locate my book. I’ve been many hours every day since my book was released on Amazon.com on Jan. 11 promoting my book. If booksellers can’t find and sell my book then I could find better things to do with my time!?!

…more… Leave me comments about your experiences or questions. It’s time for me to tell the whole story.

Click here for subscription to blog on Kindle Out of the Box Publishing Blog on Kindle

Click video preview to see the YouTube video of my book.

Read more at Amazon.com.

My other blog is Living in the Heartland.

Click video preview to see the YouTube video of my book.

Read more at Amazon.com.

6 Comments

Filed under book, on publishing, on writing