With more than a half dozen great reviews of my book up on Amazon and a successful book signing last weekend, I wondered if I should take John Austen’s advice to shop my book. I have had increasing evidence that I have produced a quality product. People appear to connect with Living in the Heartland: Three Extraordinary Women’s Stories on a variety of levels. Maybe if I put together a press kit with book reviews and newspaper articles my book would be well received by a publisher. Having the assistance of a established publisher should make it easier to get Living in the Heartland: Three Extraordinary Women’s Stories into bookstores and gain greater attention by national media outlets.
I queried Jane Friedman at Writer’s Digest. I was interested to hear her opinion? Can you guess her answer?
She recommended I keep focused on my indie route. Friedman’s counseled it wouldn’t be time to shop the book until I could claim a couple thousand copies sold.
Question: When I sell a couple of thousand books should I consider a publisher? It seems too much like the story of the Little Red Head. Remember the story of the farmyard shebird who planted wheat, nurtured it, harvested and then baked it into bread before any other farm animal was willing to help. When the bread was baked they all volunteered to help the hen eat the bread.
Surrendering my book to a publisher after I’ve sold several thousand copies on my own doesn’t make sense. The primary reason is that many books are considered a success if they generate a couple of thousand sales. If that’s the expected limit why would I want to share any of the profit with people who haven’t done any of the work?
Kathleen Okeefe Kanavos, author of Surviving Cancerland: The Psychic Aspects of Healing, pointed out: “Big publishing houses are not in the business to publish books. They are in the business to make money. Until the day that you become an author of Dan Brown’s caliber, you will be required to show the steps of how you plan to market and sell your book beyond what the publishing houses can or will do.”
Okeefe Kavanos says authors need a business plan in order to interest an agent or land a publishing contract. One of the first steps in developing the plan is to identify the audience. Authors need to identify their target market and demonstrate that they are equipped to capture that audience. Those are the two most important components of a successful marketing platform.
Friedman responds to the obvious question: “Why don’t publishers market and promote the books on their list? According to Friedman the answer is that publishers don’t have enough money, time, or staff to target books to a variety of audiences. Publishers are good at putting books into physical and retail distribution. Once there the hope is readers will find the books.
In October I made the decision to pursue indie publishing. I believed in the power of the Internet, digital publishing, and the value of the message contained in my book. I hadn’t bargained on the amount of work and time it would take to make a success of Living in the Heartland: Three Extraordinary Women’s Stories. I admit I was naïve in this regard. In the first two months after the book appeared on Amazon.com I experienced a number of frustrations with little success. I have just finished the third month. As I said at the start of this post the book has received good reviews, some media coverage, and I can attest to forward movement.
Marketing is HARD work. There is a LOT more work ahead. However, I see only two options: digging in for the long haul or shelving the book.
Find out about my new book which is the reason I write this blog at Amazon.com.
Click video preview to see the YouTube video of my book Living in the Heartland: Three Extraordinary Women’s Stories.
My other blog is Living in the Heartland.