Once again I wish to thank Nancy Burke Barr for her guest post on Facebook. I respect both her wisdom and views on social media. Nancy has generally been patient with me, but my comments to her post resulted in a suggestion that I tone my skepticism done a notch.
I responded saying we are yin and yang on social media. Yin and yang are complementary opposites. They do not, however, represent good and evil. Yin is the shady side, and yang the sunny one. In Wikipedia the definition of the Chinese philosophy of yin and yang includes this description: “As the sun moves across the sky, yin and yang gradually trade places with each other, revealing what was obscured and obscuring what was revealed.”
Nancy stands in the light. She has faith in the power of social media. I stand in the shadows looking out at the social media wondering if the promise of its brilliance is real or perceived. I also ask whether there are more risks than benefit. Nancy clearly lives in sunny Southern California, and I in a more pragmatic northern cline.
One area where Nancy and I occupy the same position on social media is in its networking potential. In the six months since I have began learning about social media I’ve met some good people. One of the most amazing is Kathleen O’Keefe Kanavos. She is a two time cancer survivor. Kathy is also the author of a book designed to help cancer patients advocate for their successful recovery. This approachable, generous lady has achieved enormous success in only 8 months on the Internet. She has more than 5,000 followers on her FB page one and more than 3000 Twitter followers.
I present her story in two parts: the first is a discussion of the value of social media for writers, the second contains Kathy’s views on traditional vs. indie publishing. Her posts are both encouraging and cautionary, but above all else Kathy is genuine.
Q. How long ago did you get involved in Social Media? Where did you start (eg. Twitter, FB, blogs)? Why did you decide to use SM?
A. I got involved in Social Media after I signed a contract with my agent. He felt a social presence on the Internet was important for my book’s platform. He suggested that I set up a Web site, get on twitter, and Facebook. That was ten months ago. I now have 5,000 followers on FaceBook , over 3,000 on twitter, and I share my blog http://survivingcancerland.blogspot.com on over 10 sites.
An author’s SM presence reflected in the book proposal’s platform is one of the most important areas at which a publishing house will look. It doesn’t matter if you have the best book in the world if you cannot tell others about it to sell it. Publishing companies are not in the publishing business to sell books. They are in it to make money. You, as an author, must show them that you have the contacts to do that.
Q. Did you find SM helpful from the start or did it take time?
A.I found it extremely helpful. I made many friends who were helpful in building contacts. I am followed on Twitter by many publishing houses. One of them contacted me to answer a questionnaire about the future of publishing. I was pleased, honored and shocked. Me, Miss Doesn’t-Know-How-To-Turn-On-A-Computer one year ago giving advice to publishing houses. I was rewarded by a free book of my choosing.
Q. What are your stats? Have they grown slowly, steadily or only recently jumped?
A. I found that they grew steadily and then started to snowball. My FB page became very lively with comments and sharing. Before I knew it I had 444 requests a day before I quickly hit my 5000 limit. If I had known then what I know now, I would have started off with a fan page and just let it “Rock ON!”
Q. How has SM helped as a writer? If you weren’t promoting the book, how has SM helped you?
A. I believe writing is a skill that improves with use. Developing a “voice” takes time and patience. When I review old blogs I realize I may have stated things differently, although the main topics would have remained the same.
Q. How important do you view SM to the success of today’s writer?
Social Media is booming. It is easier now more than ever in the history of communication to contact and interact with people all over the world. Unless you are Dan Brown and already have a following, SM is very important.
To learn more about Kathleen O’Keefe Kavanos connect with her on Facebook Facebook PAGE II,
http://www.facebook.com/editprofile.php?sk=contact#!/pages/SURVIVING-CANCERLAND-The-Psychic-Aspects-of-Healing/142803307934?ref=m. Follow her on Twitter @psychichealing.
Next time we’ll explore Kathy’s book and the publishing industry.
To read more stories of extraordinary women go to Living in the Heartland.
Read how three women overcame life’s challenges on the way to success: Living in the Heartland: Three Extraordinary Women’s Stories on Amazon.com.
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